About The Brochure

In 1985, Cheri started Antiquing We Go doing a brochure for just 3 towns in Missouri. She came up with the idea of a brochure that would get you to the front doors of antique shops in different towns without having to stop and ask someone for directions. As you all know, most would rather drive around for hours, then stop to ask for help. We print and distribute over 75,000 brochures to let people know shops names, if they have a FB page, how big the shop is, address, phone number, days and hours and what treasures the shop has. After 35 years we hope this must have guide has helped you find many treasures, have a lot of fun and make many memories.


That’s the whole purpose of this guide, to help you find what feeds your addiction and then take it home with you and treasure it.


Please tell all shops YOU LOVE this guide and are glad they are in it. Each shop pays to advertise here. They need to know it is money well spent.


To learn more about the brochure click here

Online Listing

With the help of my daughter, Arianna, I am proud to announce we are now expanding the Antiquing We Go company to include shops nationwide. While the brochure will still exist within Missouri, our digital directory can now help customers find shops nationwide.


Many shops outside of Missouri have been asking to advertise with us for years. We can now give everyone the opportunity to be part of the Antiquing We Go family.


To learn more about the online listing click here

Cheri Russell - Owner

Hi and thanks for visiting Antiquing We Go. My name is Cheri Russell. My family has lived  on our Missouri Century Farm in Ozark since 1824.


I love antiquing so much that on Christmas Eve, my wedding anniversary every year my husband and I and several of my kids and their families have made it a family tradition to go Antiquing and buy those last minute gifts!  I can never get enough old stuff.


Remember your old childhood toy, grandma’s quilt, your childhood rocker, marbles or maybe an old toy train or doll you had? I love searching for gifts that bring back all those special memories from the past.


I have the fever! God help you if you are in the van with me when I see an Antique Shop or Flea Market. My heart starts to pound fast and I get all excited. I just can’t get in the shop fast enough.


My husband Mike and I are also listed in the brochure as The Wicker Fixer & Chair Re-Caner. I do not just publish the brochure, I advertise in it as well. I am the last shop in Ozark listings, so I have a vested interest in getting the brochure everywhere!


My 4 kids have all grown up going to antique shops and flea markets and helping me work the brochure over the past 35 year.

Arianna Russell - Website and Social Media Manager

Hi everyone. I am Arianna Russell.  I am the social media and website manager. I have been involved in this business my whole life. I was literally BORN INTO IT!!  My mom went into labor while running a booth at the Ozark Craft Fair in October 1987. She continued to work the show and had me in the hallway of the hospital. She went back to the Ozark Craft fair the next day to show me off.


Apart from my parents businesses I have owned and operated a few of my own.


I started my first business, which was a car detailing business at the age of 16 growing it to 6 full time workers before closing it to open my next business. I invented a made in America iPhone case that was featured on ABC World News multiple times. I traveled the country doing trade shows to promote my products. Through these business ventures I have gained a unique skill set to help grow and market the businesses that are part of the Antiquing We Go family.  


My mom truly loves this business and I couldn’t be more proud to say she is my mom and my best friend. We make one heck of a team.


I am a passionate entrepreneur, and love helping others (I get it from my momma).  I am also a Brand Ambassador for Daymond John (The guy off of Shark Tank) for the second year.